Although this subject line is intended for one person connecting two people, there’s no reason you couldn’t test it as a subject line for your marketing emails.For example, if you were to host a webinar with a special guest like Unbounce’s Georgiana Laudi, you might write: When you promote a post on Facebook, do you get the clicks, comments and likes other people seem to get?As you can see, it’s very similar to the first variation of the 4 Ps. The idea is that each detail is valuable on its own.But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.There has to be some kind of distress situation for this person to be duped into wiring money, which can be anywhere between 0 and ,000 on average.” Crooked call centers like the one pictured in the screen shot above employ male and female con artists who speak a variety of languages.
Virtually every aspect of cybercrime has been made into a service or plug-and-play product.So use these formulas to revise your testimonials (and make sure you get sign-off from your clients). Short testimonials are great to pepper among the lengthier ones. (This is called an open loop; you’ll see more about that in the subject line area of this copywriting formula guide.)Although the schedule of email delivery isn’t expressed, what’s interesting about this formula is that its creators Bomb Bomb recommend including in each email a video featuring the person handing your new customer’s account.But be careful: all of your testimonials should be meaty, and you should never sacrifice specificity and storytelling just to get a shorter testimonial. The quotes are obvious – but the “unattributed quote” option is particularly useful. So if you can put an important marketing message in “quotes”, you may get more eyes on your subject line. So rather than write a “tldr” or summary-style subject line (which is generally crap for emails except when it’s a subject line for a promotion or it touches on scarcity and/or urgency), you’d give a fraction of the story, like any of these subject line formulas will do for you: You can then open a new loop with the body of your email, compelling the reader to click to close the loop or bringing the reader back tomorrow to read your loop-closing follow-up email.Then there are dozens of pre-fabricated excuses for not talking on the phone, an activity reserved for the final stretch of the scam when the fraudster typically pretends to be stranded at the airport or somewhere else en route to the target’s home town.“Working with dozens of possible outcomes, they carefully lay out every possible response, including dealing with broke guys who fell in love online,” said Alex Holden, the security expert who intercepted the romance scam package.The romance scam package is designed for fraudsters who prey on lonely men via dating Web sites and small spam campaigns.The vendor of the fraud package advertises a guaranteed response rate of at least 1.2 percent, and states that customers who average 30 scam letters per day can expect to earn roughly ,000 a week.“When you get down to the final stage, there has to be a crisis, some compelling reason why the target should you send the money,” said Holden, founder of Hold Security [full disclosure: Yours Truly is an uncompensated adviser to Holden’s company].“Usually this is something like the girl is stranded at the airport or needs money to get a travel visa.Whatever you do, An “empty suitcase” is what we call it when you use the word “this” without a noun to follow it.So, like, you might find yourself writing, “Tune into this to hear me drone on”, and you’d be using an empty suitcase because we don’t know what “this” is.