In other words, if you identify as queer, don't waste your data plan surfing Match.
OKCupid has a little more grit, and caters much more effortlessly to a younger audience.
If OKCupid is going to go through the trouble of helping users self-identify in more authentic ways, then why not finish the job and help them actually attract and match with the sorts of partners in whom they're interested?
Look, not everyone is searching for "personality" in a match.
"I've been on Tinder for over a year and I've only ever gotten four matches," I once proclaimed to a table full of people.
"And only one of those has ever responded to a message." Upon hearing this information, a gay male friend cheerfully snatched my phone out of my hands and opened the app."What? Your settings must be wrong." And then he actually proceeded to double check whether or not I had been doing Tinder correctly.
And realistically speaking, it's pretty much the Facebook of dating apps: everyone is on it, so how useful is it, really, to go to a smaller competitor who might have a few features you like better?
And to have a wide userbase, they need straight people.
And once straight people become their majority market, the app becomes myopically geared towards straight people, thereby diluting its usefulness to the people who arguably have a greater need for it in the first place.
For a mainstream, mostly hetero dating app, OKCupid made one important protection when it was first acquired by Match back in 2011: the "I don't want to see or be seen by straight people" option.
This does a ton of the leg work in eliminating creepy messages from bros trying to convince lesbians that they "just haven't had it good yet." This past November, OKCupid also expanded its gender and sexuality options to offer 22 possible gender identities and 12 sexual orientations.